Retail vs OEM: Which License Do You Need?
Understand the key differences between retail and OEM licenses, including transferability, support, and use cases.
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Independent Comparison
Trusted UK/EU options for
Trusted UK/EU options for
Windows 11
Compare reputable retailers, understand license types, and avoid revoked grey-market keys. We help you find legitimate Windows 11 licenses with confidence.
Why Trust W11Key?
We research retailers so you don't have to. Our criteria are transparent, and we never recommend grey-market sellers.
Trusted Retailers Only
We only list established retailers with verified business credentials and positive customer feedback over time.
Transparent Criteria
Our Trust Score is based on clear factors: business history, customer reviews, return policies, and licensing legitimacy.
Updated Regularly
We check prices and retailer status frequently to ensure our information stays current and reliable.
No Grey-Market Keys
We actively avoid sellers of suspiciously cheap keys that often get revoked. Your purchase should last.
How We Calculate Trust Scores
Business Legitimacy (30%)
Registered business, verifiable contact details, and proper licensing to sell software.
Customer Reviews (25%)
Aggregated ratings from multiple platforms, with emphasis on recent feedback.
Return & Support Policy (20%)
Clear refund terms, responsive customer support, and warranty coverage.
Pricing Transparency (15%)
Upfront pricing, no hidden fees, and VAT-inclusive pricing where required.
Track Record (10%)
Years in business, absence of key revocation reports, and industry reputation.
Top-Rated Retailers
Our highest-scoring options based on trust, reliability, and customer satisfaction.
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Helpful Guides
Learn about Windows licensing to make an informed purchase.
How to Avoid Revoked Keys
Grey-market keys can be revoked by Microsoft. Learn the warning signs and how to protect yourself.
Read guide